Mondelēz unveils “Snacking Made Right” program

OreoMondelēz International CEO Dirk Van de Put and senior executives have outlined the company’s new long-term strategies to generate a more sustainable shareholder value.

The global food company has unveiled its new tagline and purpose, “Snacking Made Right,” in which they offer consumers “the right snack, for the right moment, made the right way.” 

“With strong leadership in our categories, an unparalleled portfolio of global and local brands and a solid footprint in fast-growing markets, we are uniquely positioned to lead the future of snacking,” Van de Put said. “We have developed a clear strategic plan to accelerate our growth and drive attractive total returns centered around three strategic priorities: accelerate consumer-centric growth, drive operational excellence and build a winning growth culture.”

Mondelēz said in a statement it will go beyond its means to achieve cost and productivity improvements, including creative a more world-class customer service and enhancing its marketing and sales execution. It also adhered to promoting a good growth culture by focusing more on people skills and capability building with its new employee incentive structure.

“We are confident that our new strategic plan will create sustained long-term shareholder value, by accelerating our top-line growth, continuing to focus on productivity gains and improving our cash flow generation. We expect our new strategy to deliver consistent Adjusted EPS growth at constant currency in the high-single digits and strong Free Cash Flow in the years ahead,” Luca Zaramella, chief financial officer stated.

The food company’s long-term annual targets and capital allocation priorities includes Organic Net Revenue growth of 3 per cent plus; high-single digit Adjusted EPS growth at constant currency; Free Cash Flow of $3 billion plus and dividend growth outpacing Adjusted EPS growth.

Mondelēz has reaffirmed its full-year 2018 outlook with Organic Net Revenue growth at the high end of the range of 1 – 2 per cent. In addition, it now expects share repurchases to be approximately $2 billion in 2018. The company also provided an outlook for 2019. It expects Organic Net Revenue to increase 2 to 3 per cent, Adjusted EPS to grow 3 to 5 per cent on a constant currency basis, and Free Cash Flow to be approximately $2.8 billion.

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