Coca-Cola celebrates 80 years in Australia

christine-headshot-20180921-5Global soft drinks giant Coca-­Cola is celebrating 80 years since it began making and bottling the famous drink Down Under in 1938. To celebrate, the famous Coca-­Cola sign in King’s Cross will be flipped upside down for the first time in the brand’s 132-­year history.

The Australian story started out with one famous drink, four trucks and just 10 people, but evolved to include over 165 drinks and thousands of  employees across the country.

Some of the stories of everyday Australians who have been part of the journey over the past eight decades will feature in anniversary celebrations.

Coca-­Cola Australia’s Christine Black said the brand has become “part of the fabric” of Australian culture and community.

“From the yo-­‐yo craze of the 60s and 70s, the Surfabout competitions of the  80s, sponsorship of the  Sydney 2000 Olympic Games,  our backing of the NRL and AFL and more recently, our proud support for marriage equality with limited-­edition ‘Love’ cans.”

 

Timeline of Coca-Cola History in AustraliaCoca-­‐Cola  was  invented  by  Dr.  John  Pemberton  in  1886  in  Atlanta  USA  and  first  began  arriving  on  Aussie shores in  the  early  1900s.  The  first  Australian-­made bottle of the much loved drink rolled off the lines in 1938 in a small building in Waterloo, Sydney. Since  that  time, Coca-­‐Cola  has only grown in popularity.

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The company has evolved over the years to meet changing consumer tastes with the launch of Fanta in 1955 and Diet Coke in 1983. Australians  have  also  often  been  the  first  in  the  world to taste new flavours such as Coke  Ginger, Coke Coffee No Sugar and Coke  Orange No Sugar.

Many of the brands produced locally by Coca-­Cola have remained popular with Australians including Sprite, Fanta, and Lift. Today  Coca-­Cola  Australia  has  165  drinks  and  25  brands  including Mount Franklin, Pump, Keri juice and Fuze Tea.

Coca-­Cola Australia and Coca-­Cola Amatil employ close to 4,000 employees directly and a further 10,000 in the production and supply chain. In partnership with Amatil, Coca-­Cola products are sold through more than 100,000 retailers with approximately $3.5 billion contributed to the  local economy every year.

A new locally produced TV commercial will air this weekend in time for the AFL and NRL grand finals. The logo on left-­hand side of the sign will be upside down until the end of October.

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