This week in FMCG
Take a look back at what has happened in the last week of September with everything from a soft drinks giant celebrating 80 years in the industry to a confectionery business shedding staff.
Soft drinks giant Coca-Cola is celebrating 80 years since it started production in Australia in 1938. The famous Coke sign in King’s Cross was flipped upside down for the first time in the brand’s 132-year history. Coca-Cola Australia’s Christine Black said the brand has become of the Australian culture “from the yo-‐yo craze of the 60s and 70s to the Surfabout competitions of the 80s sponsorship of the Sydney 2000 Olympic Games.” Coke has certainly made an impact in the Australian FMCG landscape for decades.
Confectionery giant Cadbury plans to fire 40 Tasmanian workers from the Twirl and Flake production lines. The company will have automated wrapping machine in its manufacturing sites thus cutting some of its employees. Cadbury Claremont site manager Ross Coleman said that the workers will be subject to “voluntary redundancy” but that “it is never easy to make these tough decisions or say goodbye to colleagues, many of whom have worked together for years.”
Sanitarium has won the court ruling over the Weet-Bix and Weetabix stoush. NZ judge David Gendall ordered the destruction of more than 100 boxes of Weetabix held in customs. The Christchurch grocer A Little Bit of Britain co-owner Lisa Wilson said that the food giant bullied her small business.
Justice Gendall ruled the Trade Marks Act was breached and Weetabix should only be sold only in specialist UK stores and the name must be covered to protect the Weet-Bix brand. The grocer has posted on social media and sought suggestions for a new name on their product. Sanitarium general manager Rob Scoines told The New Zealand Herald that it wasn’t about the Little Bit of Britain grocer selling Weetabix, but more about the protection of the Weet-Bix trademark.”
Supermarket giant Coles’ Little Shop campaign managed to add an extra A$200 million in sales, according to analysts from Citi. A recent hit with Aussies, Citi said it was a “remarkable turnaround” in the midst of several issues this year. Analysts revealed that sales at the popular grocery grew by five per cent beating its rival Woolworths for the first time in two years.
Austrade with Wine Australia held the Australian Wine Made Our Way initiative as part of the Australian Government’s plans to break into emerging markets. Australian ambassador to the Philippines Amanda Gorely said during the event there was a lot of potential for Australian wine in the country. The Philippines is the 22nd largest market overall for Australian wine and how the rich traditional food pairs well with world-class Australian wines. Wine master Gill Gordon-Smith and winemakers from Taylors Wines, Brokenwood Wines, Tempus Two, Brothers in Arms, Yerring Station, Fishbone Wines and Xanadu Wines flew from the Land Down Under to meet Filipino retailers, suppliers and journalists.
Confectionery giant Nestlé will shed its skin health uni to focus more on its food, beverage and nutritional health products portfolio. Paul Bulcke, Nestlé chairman of the Board, said the strategic move will provide the “best opportunity for long-term profitable growth and is fully in line with the pursuit of our company’s purpose.” Mark Schneider, Nestlé CEO said that the Nestlé Skin Health has made significant progress under its new leadership team over the past two years. The review set to be completed by 2019 includes brands such as includes Epiduo, Soolantra, Restylane, Azzalure, Cetaphil and Proactiv.
The working week is almost over so enjoy the long weekend and we’ll be back with more news on Tuesday.