Kellogg’s targets gut health with new cereal

Kelloggs Happy InsideGlobal FMCG giant Kellogg’s has rolled out its new wellness brand, HI! Happy Inside.

The food maker created a 3-in-1 cereal that contains prebiotics, probiotics and fiber to help the digestion and is easily accessible.

“HI! Happy Inside is a delicious cereal with three powerful ingredients to support digestive wellness.” said Aleta Chase, marketing director for HI! Happy Inside.

“This new cereal provides a proactive real food solution to people who want to incorporate more prebiotics and probiotics into their diet.”

HI! Happy Inside contains fruits, yoghurt pieces and is made with 100 per cent whole grains.  It is available in three flavours: Simply Strawberry, Bold Blueberry and Coconut Crunch. The new cereal contains 1 billion CFU live probiotics from active strains to support digestion. Prebiotics help feed probiotics, which are “good bacteria” for the gut. Fiber acts as an agent to help contribute to digestive wellness and overall health.

“Maintaining a healthy digestive system is essential to overall well being and everyday life,” said Regan Jones, RD. “Many registered dietitians know that probiotics alone aren’t enough and the 3-in-1 combination of prebiotic, probiotics and fiber through real foods such as HI! Happy Inside is one thing you can do daily to help support your overall health.”

Kellogg’s recent online survey of over 2,000 US adults found that while 29 per cent of Americans said they are well-verse on probiotics, prebiotics remains a mystery. Only 15 per cent of respondents know about prebiotics. The new cereal product was developed at WK Kellogg Institute for Food & Nutrition Research – a global community of food researchers, designers and makers at the FMCG giant.

Inside FMCG contacted Kellogg’s Australia to find out if Aussie consumers can expect to see this product on shelves in the future, but did not receive a response ahead of publication.

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