Diageo’s Bundaberg Rum has partnered with Pauls in the dairy category on three new products.
The Christmas classics include Pauls Bundaberg Rum Premium Rumball Custard 600g, Pauls Bundaberg Rum Premium Vanilla Rum Custard 600g and Pauls Bundaberg Rum Flavoured Egg Nog 1L.
“The strategic growth of our local licensing program into a number of retail categories strengthens our consumer offering and Bundaberg Rum’s equity in the market-place. Innovation of our brand is an instrumental part of our strategy and this deal with Pauls is just one of many ways our customers can engage and enjoy their favourite Australian rum,” said Diageo marketing manager, Karl Roche.
“This seasonal deal between Bundaberg Rum and Pauls marks the start of our carefully planned and strategic licensed category expansion for Bundaberg Rum with selective and product relevant collaborations to enhance occasions and consumer experience with the brand. We are excited to be bringing together these two Aussie legends for Christmas and look forward to its retail success,” said Asembl managing director, Justin Watson.
The Pauls Bundaberg Rum Premium Rumball Custard 600g is sold at RRP A$4.90; Pauls Bundaberg Rum Premium Vanilla Rum Custard 600g at RRP A$4.90 and Pauls Bundaberg Rum Flavoured Egg Nog 1L at RRP A$3.30 at supermarkets.
The new products are available at Coles, Woolworths and independent supermarkets for a limited time.
