P&G unveils cutting-edge tech products

SK-II_7._Mood_-_VRFMCG giant Procter & Gamble (P&G) unveiled six new cutting-edge products on Sunday at the Consumer Electronics Show in Las Vegas.

The new products and services include an Olay AI skin advisor platform, an Oral-B AI toothbrush and a Heated Razor by GilletteLabs.

“We’re living in a time of mass disruption, where the exponential power of technology combined with shifting societal and environmental forces are transforming consumer experiences everyday,” said P&G chief brand officer Marc Pritchard.

“P&G is integrating cutting-edge technologies into everyday products and services to improve people’s lives. We’re combining what’s needed with what’s possible. By answering the question, ‘what if,’ we’re delivering irresistibly superior consumer experiences.”

P&G chief research, development and innovation officer, Kathy Fish said the company is “innovating faster than ever, combining more than 180 years of capability with the entrepreneurial spirit of a lean startup”.

“As consumers are changing, so are we. What remains the same is our focus on deeply understanding how consumers live, work and play so we know precisely what they want,” Fish said.

“When we combine breakthrough science and technologies with this deep consumer understanding, we’re able to deliver transformative innovations that improve life every day.”

Olay’s Skin Advisor platform uses artificial intelligence to provide personalised skincare analysis and recommendations by analysing selfies and through a short questionnaire. The Oral-B Genius X toothbrush also uses artificial intelligence to recognise how consumers are brushing their teeth and provides feedback for better brushing and oral health.

The Heated Razor by GilletteLabs has a warming bar that heats up to provide a hot towel shave experience. While SK-II’s Future X Smart Store offers facial recognition and gesture-driven “phygital” experiences, augmented by SK-II’s proprietary skin science and diagnostics.

Opté Precision Skincare System combines camera optics, proprietary algorithms, printing technology and skincare in one device that scans the skin, detects hyper-pigmentation and applies corrective serum. And AIRIA is a smart home fragrance system that uses patented, capillary action and heating technology to create a scent-enhancing ambiance.

“We are at CES because we want others to see how we are leading in applying technology to consumer packaged goods, and how we are sharing our experience and resources in partnerships that bring new products to life. We are open for business this week, and we are also hopeful that this showcase of our own innovations opens the door to new ideas and new experiences that will ultimately benefit the consumers,” P&G’s chief information officer Javier Polit said.

Additional products will be unveiled at P&G’s LifeLab exhibit at CES. Visitors will also be able to listen to panel discussions and presentations from the multinational giant, high-profile consumer and tech partners. P&G is exhibiting at The Sands Expo Convention Center from January 8 – 11.

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