GIllette Archives - Inside FMCG

Gillette shares transgender artist’s first shaving experience in new ad

Gillette hits headlines once again with emotional father and son commercial.

This week in FMCG

Take a look back at the big stories from the week.

Gillette’s corporate calculation shows just how far the #metoo movement has come

How corporate social activism can be good for business.

Poll: Should brands speak out on social issues?

When it comes to social and political issues, is it best to speak up or stay silent?

Gillette tackles toxic masculinity in new ad campaign

The company is using its global brand power to encourage men to be their best.

P&G unveils cutting-edge tech products

FMCG giant injects AI tech into Olay and Oral-B products.

Effort to split P&G into separate companies gains steam

Activist investor gains support of major shareholders in bid to disrupt the FMCG stalwart.

P&G: Billions “wasted” on digital ads

P&G CBO: “It’s frankly time to stop giving digital a pass and ask it to grow up.”

P&G gives smaller markets longer leash

Olay, Oral-B and Gillette owner moves to decentralise global operations.

Gillette looks to dynamic billboards

Razor giant to place products alongside live sports updates.

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