GIllette Archives - Inside FMCG

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This week in FMCG

Take a look back at the big stories from the week.

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Gillette’s corporate calculation shows just how far the #metoo movement has come

How corporate social activism can be good for business.

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Poll: Should brands speak out on social issues?

When it comes to social and political issues, is it best to speak up or stay silent?

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Gillette tackles toxic masculinity in new ad campaign

The company is using its global brand power to encourage men to be their best.

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P&G unveils cutting-edge tech products

FMCG giant injects AI tech into Olay and Oral-B products.

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Effort to split P&G into separate companies gains steam

Activist investor gains support of major shareholders in bid to disrupt the FMCG stalwart.

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P&G: Billions “wasted” on digital ads

P&G CBO: “It’s frankly time to stop giving digital a pass and ask it to grow up.”

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P&G gives smaller markets longer leash

Olay, Oral-B and Gillette owner moves to decentralise global operations.

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Gillette looks to dynamic billboards

Razor giant to place products alongside live sports updates.

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