Arnott’s adds two new biscuit ranges

Arnott's Simple BatchAustralia’s much loved biscuit company Arnott’s has added two new ranges to its bulging biscuit portfolio.

Simple Batch biscuits have hit shelves in all Coles, Woolworths and independent supermarkets in four new flavours including ANZAC Biscuits, Choc Coconut Cookies, Honey Cinnamon Butter Biscuits and Vanilla Butter Biscuits.

The biscuits are baked with simple household ingredients such as flour, honey, oats and eggs.

“We are incredibly excited to launch Arnott’s Simple Batch and deliver a new offering to biscuit lovers. We know people enjoy the taste and texture of home baking but often don’t have the time or interest to pop on the oven mitts, which is where Simple Batch comes in! Delivering simple ingredient and delicious biscuits – it’s a win, win,” Sarah Ryan, Arnott’s marketing director Snack Innovation said.

They new range is sold in a box of 12-15 cookies for RRP A$4.00.

fruit and root

The second range, Arnott’s Fruits & Roots cookies, is available from Coles and independent supermarkets.

The cookies are baked with real fruit and vegetables and come in three new flavours including Apple and Oat, with Carrot; Apricot and Coconut, with Sweet Potato and Choc and Berry, with Beetroot.

“Australians love to snack but are increasingly looking for snacks that deliver on more than just satiety. They want snacks which taste great, they can feel good about and contribute to their daily fruit and vegetable intake. Fruits and Roots cookies made by Arnott’s are a fantastic way to incorporate real fruit and veg into your day, but in a deliciously unexpected way!” added Ryan.

Fruits & Roots cookies are sold in packs of 10 for RRP A$5.99.


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