Remedy Drinks launches kombucha energy drink

Aussie beverage company Remedy Drinks has unveiled its latest innovation in the beverage market,
Remedy Good Energy.

The kombucha-based drink offers an energy kick without
any sugar or artificial ingredients, which tend to dominate traditional energy drinks.

“Until now, there hasn’t really been a healthy, tasty alternative to traditional energy drinks. Remedy Good Energy is a market first and one we think people will jump onboard with having already been bitten by the Remedy booch bug,” said Emmet Condon, co-founder of Remedy Drinks.

Research conducted by the drinks company found that 62 per cent of millennials consume energy drinks alongside ‘better-for-you’ beverages like kombucha. Two thirds of millennials report having tried kombucha with over a third drinking it regularly.

“Our research unearthed a tension between people wanting to make healthy choices but also needing an energy boost. On one hand, people are going with their gut and drinking kombucha but then also smashing a few energy drinks on the side. So we decided to make it right and develop an energy drink that’s actually good for your mind, body and gut,” Condon said.

“Remedy Good Energy contains all the goodness and benefits of kombucha including live cultures, organic acids and antioxidants with the added good vibes and good energy buzz of raw green coffee bean extract, green tea and ginseng for a smoother, more enduring real energy kick minus the nasties.”

The range is available in three flavours – Blackberry Kakadu Plum and Coffee – at Woolworths and online for RRP A$4.50 for a 330ml glass bottle.

Comments

2 comments

  1. MMMR posted on May 24, 2019

    Seems like false advertising given that Kombucha needs sugar to ferment. How can they claim it’s sugar free?? reply

  2. Andy posted on August 18, 2019

    The culture feeds off the sugar during the fermentation process and so by the time it’s bottled, there is no more sugar left in the brew reply

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