The Fry Family Food Co. is introducing stone-baked frozen vegan pizzas to Coles and Woolworths this month.
The food company said its mission is to make healthy, ethical and tasty plant-based product range for consumers.
The pizzas come in two different flavours. The Smoky BBQ style pizza has marinated Chicken-Style Strips, roasted red onion and grilled peppers, while the Italian style pizza has cherry tomatoes, baby spinach, black olives and Fry’s Chicken-Style Strips. Both pizzas are non-GM and dairy free.
Shoppers can find the Fry Family Mediterranean vegan pizza alongside regular frozen pizzas in Woolworths while at Coles, both pizzas can be found in the vegan section of the freezer.
“We are incredibly excited to launch our handmade, woodfired pizzas in Coles and Woolworths. The positive feedback on the pizza has been astounding to say the least. This pizza is for anyone looking to reduce their dairy consumption and still get a great tasting, convenient pizza, loaded with all the good stuff,” Tammy Fry, director of Fry Family Foods, stated.
A spokesperson for Woolworths said the retailer is pleased to be offering more variety for customers.
“We think this is an important movement, with the sale of vegan food products soaring over recent years in Australia. For those who are not strictly vegan, but opting to reduce their meat intake, these new Fry Family Foods vegan pizzas are the perfect way to do so,” the retailer said.