Mrs Mac’s has launched a new range of bite-sized dessert pies in the freezer aisle of Australian supermarkets.
Naked Pies, so called because of their open tops, come in four sweet flavours: Apple Coco Loco, Lemon Zesty Zing, Choccy Coffee Buzz and Salted Caramel Ooze.
“This is Mrs Mac’s first foray into the sweet category in retail and we’re excited to take our passion for delicious fills and pastry into the dessert aisle. Naked Pies is an opportunity for us to have a little more fun as a brand, without taking ourselves too seriously,” Emma Forde, head of Marketing at Mrs Mac’s said.
“The personality driven range has allowed us to develop colourful and cheeky packaging to capture attention. We know that taste is king and people are looking to indulge, whilst portion control gives permissibility so we’ve developed perfectly portioned pies that pack a punch in terms of flavour.”
Naked Pies are available in local independent supermarkets including IGAs, Farmer Jacks, Drakes, Ritchies and Foodworks in packs of two or party packs of six.