This week in FMCG
This week the industry has seen plenty of big news. Read bac on what happened this week.
Australia’s big two supermarkets launched rival collectables campaigns this week. Coles brought back Little Shop with 30 new miniature groceries to collect. While Woolworths released Lion King Osshies. Woolworths programs manager Sarah De La Mare said the retailer is proud to partner with Disney to celebrate what is “arguably one of the greatest Disney films of all time”.
Amazon’s 2019 Prime Day was a success with record sales that beat the previous Black Friday and Cyber Monday. Shoppers worldwide bought over 175 million items during the event. Huggies nappies, Coca-Cola multipacks, Finish Powerball dishwashing tablets and Dettol disinfectant wipes were the top selling deals in the household category in Australia.
Rocco Braeuniger, country manager for Amazon Australia said Prime Day is the “best of shopping, savings and entertainment and a way to say ‘thank you’ to Prime members”.
FMCG giant Nestlé has created a unique KitKat chocolate bar that’s made entirely from cocoa fruit with no refined sugar. The confectionery said that cocoa beans and pulp are the sole ingredients in the new bar. It will be introduced at the KitKat Chocolatory in Japan. The pulp is soft, sweet and white in colour is used in the fermentation of the cocoa beans once they are harvested. Before now, it has not been used as an ingredient to naturally sweeten chocolate.
Procter & Gamble deodorant brand, Secret, has given US$529,000 to the US Women’s National Team Players Association to support equal salaries for women, CNN Business reported. Secret is the US Women’s National Soccer team official brand to support the team’s quest for equal salaries to men. The full page print ad in the New York Times donation US$23,000 per player of the winning team to help close gender pay gap.
US food giant Campbell Soup Company will sell its Danish snacks unit, Kelsen Group, to a firm linked to Ferrero for US$300 million. CTH will oversee Kelsen’s two production facilities in Denmark and add fine biscuits assortments to its portfolio as part of the deal. Mark Clouse, Campbell’s president and CEO, said in a statement on Friday that the sale supports the company’s strategy to focus on North America and lessen its debts.
That’s it for this week. Inside FMCG will be back on Monday morning.