Soulfresh rolls out alcoholic kombucha nationally

Australian food and beverage company, Soulfresh, is introducing its first alcoholic kombucha to liquor stores across the country.

Bootleg Booch is the first organic craft alcoholic kombucha in Australia, in a category which is less than 12 months old.

Soulfresh CEO Didi Lo spotted a gap in the market for better-for-you beverages in the alcohol category. After a successful trial launch of Bootleg Booch at Ritchie’s earlier this year, Soulfresh is now rolling it out nationally through BWS and Dan Murphy’s.

The low sugar, preservative-free booze also launched in Sainsbury’s in the UK, making it the first alcoholic kombucha in the country.

Lo told Inside FMCG that the business is excited to drive the growth of this category with an “organic, low-sugar, preservative-free beverage range”.

“Bootleg Booch is an authentically brewed alcoholic kombucha range. What that means is we don’t add alcohol to kombucha to make it alcoholic, we use a traditional kombucha double fermentation process which delivers a crisp, clean taste with the richness and full flavour you would expect from Lo Bros kombucha,” Lo told Inside FMCG.

The new drink is brewed by Lo Bros Kombucha and is twice fermented using a traditional kombucha brewing process that can make a sessionable 3.5% ABV beverage range.

Lo highlighted the importance of transparency around the product, which is one of the few alcoholic beverage ranges to feature a Nutritional Panel on the back of its bottles. It will launch at Dan Murphy’s, BWS and independent liquor stores this month.

“This is just the beginning for Soulfresh’s move into New Age alcohol products, which meet the needs of healthier consumers who are wanting lower-sugar, sessionable and delicious tasting beverages for all occasions.”

Bootleg Booch is available in three 330ml flavours, Ginger & Turmeric, Passionfruit and Pink Apple. It will be sold at Dan Murphy’s, BWS and independent liquor stores nationwide in single and four-packs from this month.

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