Consumer confidence has been low in recent months and slipped further over the weekend according to an ANZ survey. Inflation expectations are at a three-month low amid concerns about the outlook for the Australian economy.
Many businesses are eagerly awaiting an uplift from the upcoming holiday season. On Tuesday, Roy Morgan reported that food spending is expected to be strong this Christmas, tipped at over $21 million.
But before we reach the peak Christmas period some retailers and direct-to-consumer brands will be looking to Black Friday and Cyber Monday to increase sales.
While these events don’t traditionally grab the attention of the FMCG category, FMCG companies and retailers are starting to take notice.
Last year, supermarket giant Woolworths seized the opportunity to increase sales by offering half price reductions on hundreds of products for its online shoppers.
Today, we’re asking if your business is planning to part in Black Friday or Cyber Monday this year.