FMCG brands, online retailers and supermarkets are gearing up for Black Friday tomorrow, with discount grocer Aldi getting ahead of the action, kicking off its sale on Wednesday.
“We’re celebrating Black Friday two days early with some amazing prices on a great range of Special Buys, including TVs, kitchen appliances, camping gear and solar panel kits,” the retailer said.
Aldi is also offering Special Buys on Saturday, November 30 with reductions on household items, kids toys and pet products.
Many FMCG companies with a direct-to-consumer element are getting in on the action this year. Blackmores is slashing its product range by 40 per cent and offering free shipping while PAW is offering 25 per cent off.
Vegemite has 40 per cent off across its e-commerce store starting Friday, through to Tuesday December 2. Just last week the FMCG brand launched Mitey Aussie Care Packages, which it is now shipping to the US, UK and Canada.
Coffee company Nespresso is offering 15 per cent off all coffee, accessories and select OL machines for a whole week from Monday November 25.
Chemist Warehouse is bringing Black Friday to its stores for the first time this year. The retailer is offering over 50 per cent off products online and in-store, from Friday through to Sunday, with deals spanning vitamins, fragrances, skin care, cosmetics and more. Click and Collect will also be available throughout the Black Friday promotion.
“We saw extremely strong results from our online only Black Friday sale last year, being one of the busiest online sales we have ever experienced. Based on this, we knew this year we had to run this promotion in-store to enable our customers accessibility to all of our amazing offers.” Mario Tascone, Chemist Warehouse director, said.
Rival Priceline Pharmacy is offering half price promotions across skincare, cosmetics and fragrances. The retailer has also just launched its very own Click and Collect service ahead of the Christmas retail period.
Liquor retailers are also getting onboard Black Friday this year, with Cellarmasters‘ online store offering 30 per cent off site-wide on Black Friday. The sale starts on Friday until midnight on Sunday. Shoppers can use the promo code BLACKOUT upon check out.
Cellarmasters’ mindful wine service Vineful is offering discounts on its organic wine boxes and will plant three trees for every box sold.
Amazon Australia is an obvious contender this year, the online retail giant is celebrating Black Friday and Cyber Monday, offering shoppers Deals of the Day across all categories from electronics, home, gaming, toys, etc.
“The Black Friday and Cyber Monday shopping event gives customers the chance to get great deals on presents ahead of the holiday season, stock up on household essentials, prepare for the summer holidays or treat themselves by buying something from their own Wishlist,” Matt Furlong, country manager of Amazon Australia said.
Amazon will have FMCG goods including pet food from Supercoat, Greenies, Fancy Feast on sale. It is also offering Maybelline, Revlon, L’Oréal Paris, NIVEA, Dove and Oral-B. In baby products, it will have items from Tommee Tippee, Maxi Cosi and Baby Jogger.
Prime members will be offered free and fast delivery for the two days on Prime eligible orders and will be given access to exclusive Lightning deals, 30 minutes ahead of time.
Personal care brand says no thankyou to Black Friday
But not all brands were keen to take part in the sales frenzy. Personal care brand Thankyou is one such brand that is bowing out of the event.
“While many of our competitors will be running FOMO-triggering Black Friday sales this weekend, we’re bowing out. We won’t be adding to the advertisement spend, the email frenzy, the social media anxiety,” the brand stated in an Instagram post.
The social enterprise highlighted the $1 trillion per year needed to end global poverty by 2030 and the fact that consumers spend $46 trillion per year globally on goods and services.
“So this weekend, like every day, 100% of profits from the products you buy from us will be committed to helping people in need. This means that you, as the collective consumer, has the power to change stuff,” the post stated.
The Melbourne-based company donates 100 per cent of its profits to those in need specifically delivering clean water, sanitation and hygiene training to people in developing countries.