South Australian convenience store, OTR, will launch an energy drink, the Red Edition from Red Bull, on 11 January. It is a watermelon flavoured drink for athletes, students, busy professionals and travellers.
“We wanted our OTR customers to be the first in Australia to try the new limited-edition The Red Edition. This Australian exclusive from one of the world’s leading brands Red Bull, shows once more that we are one of the country’s most innovative convenience retailers,” OTR head of community, partnerships and PR, Jo Skene said.
The Red Edition will be available in individual 250mL cans for RRP A$3.59. It will be available from all 148 South Australian stores.