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Red Bull

Red Bull Archives

Red Bull extends Australian portfolio with two limited-edition flavours

The domestic launch follows prior commercial releases of the flavours in overseas markets.

Red Bull introduces new flavours

Providing 80mg of caffeine per 250ml, the new drop maintains the standard Red Bull energy formula.
Jarvis Earle with Red Bull Zero

Red Bull Zero range lands in Australia

The new beverage is packed in matte light-blue 250ml cans.
Red Bull Winter Edition

Red Bull’s most popular Winter Edition to launch in Australia

The range features taste of blueberries, creamy vanilla, and icy-fresh eucalyptus undertones.
Red Bull pink can

Pretty in pink: Red Bull launches Sugarfree product in new livery 

The new range features the taste of forest fruits, raspberry and herbal notes.
Women in pink top holds Red Bull resealable bottle

Red Bull brings resealable bottles back in Australia

The product will be offered in two varieties: Red Bull Energy Drink and Red Bull Sugarfree. 

Red Bull returns Blueberry taste to its summer edition

The Red Bull Summer Edition Blueberry contains 80 mg of caffeine and is sold in 250-ml blue-coloured cans.

Red Bull welcomes winter with limited-edition product

The Red Bull Winter Edition Pear & Cinnamon is available nationwide.

Red Bull launches Purple Acai version in its Editions range

The brand says it aims to expand its flavour options in Australia given the mainstream popularity of acai berries in the...

Red Bull owner Dietrich Mateschitz dies aged 78

His death was confirmed by the championship-leading Red Bull Formula One team.

OTR launches watermelon-flavoured Red Bull

OTR's customers will be the first in Australia to try the new limited-edition Red Bull - The Red Edition.

Red Bull releases F1 driver Daniel Ricciardo cans

Energy drinks giant creates limited edition range.

Red Bull releases Street Fighter cans

Energy drink celebrates video game's anniversary with limited edition cans.

Red Bull launches new Ruby Grapefruit flavour

Energy drink now available in supermarkets.

Red Bull releases Summer Edition energy drink

Ruby Grapefruit Flavour will be available in August.

Energy drinks and alcohol, a risky mix… psychologically

Drink combination may cause higher risk of accidents.

Soft drink tax cuts thirst in US city

Berkeley, California residents turn to tap water as the city imposes soft drink tax.

Red Bull launches new summer edition

Consumers can now enjoy a fresh twist on the classic taste of Red Bull.

Mondelez shifts marketing to apps, videos

Mondelez to cash in on its own content.

Red Bull spreads its wings

Beverage company pairs with Aussie star to launch limited edition range.