Red Bull is expanding its Australian beverage portfolio this month with two new flavour variants: Lilac Edition and Winter Edition.
The Lilac Edition will be available exclusively at Woolworths this month, with the 473ml can exclusively at Ampol. It features a grapefruit-and-blossom flavour profile first introduced to consumers at the Australian Open.
The Winter Edition is a limited-release product available in both 250ml and 473ml can sizes exclusively at 7-Eleven this month. Red Bull describes it as an exotic passionfruit-flavoured drink designed for the cooler months.
Providing 80mg of caffeine per 250ml, the new drop maintains the standard Red Bull energy formula.
