Red Bull has added two limited-edition flavours to its energy drink lineup in Australia: Sudachi Lime Red Bull Cherry and Sugarfree Cherry Sakura.
The domestic launch follows prior commercial releases of the flavours in overseas markets.
The distinct flavour compositions are designed to expand the brand’s local varieties, while joining a permanent regional product line that includes the brand’s Red, Tropical, Pink Sugarfree, Peach, Blue, and Lilac Sugarfree editions, the brand said.
The Summer Edition combines the sour-sweet profile of Japanese sudachi with standard lime, pomelo, and citrus peel notes, packaged in a yellow can.
The Cherry Sugarfree blends sweet cherry sakura with almond and floral cherry-blossom notes.
Both products feature the same functional ingredients and caffeine volume as the primary Red Bull Energy Drink lineup.
The products are on sale exclusively at 7-Eleven stores across Australia, with a wider retail rollout spanning supermarkets and independent merchants scheduled for next month.
