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Kellogg’s launches white chocolate Coco Pops in Australia

Cereal giant Kellogg’s is introducing Coco Pops White Choc Flavour to Australia, following the UK launch in June last year.

The white chocolate twist on the classic cereal offers a sweet taste inspired by crème brulee and pana cotta flavours.

“In response to our fans, and the growing desire for white chocolate varieties of popular foods, we wanted to see if it was possible to create a white choc flavoured Coco Pops that tastes as good as the original,” Derek Lau, Coco Pops brand manager at Kellogg’s ANZ said.

“Our food developers have paired the simple goodness of puffed rice with a delicious white choc flavour. Using caramel and marshmallow milk notes, we have created a unique Coco Pops taste inspired by the sweet sensation of crème brulee and pana cotta.”

Lau expects the white chocolate cereal to spark creative recipe ideas in homes across the country.

Coco Pops White Choc Flavour hits Woolworths stores in April and it will roll out in other supermarkets after.

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