Cereal giant Kellogg Australia and New Zealand is ramping up food donations to OzHarvest and Food Bank by one tonne per month for the next six months, in a bid to support vulnerable communities during the COVID-19 pandemic.
The cereal maker has also donated an additional 215,000 serves of cereal and snacks to its food relief partners and to City Missions food charity in New Zealand.
“It’s difficult to contemplate the extent of this health crisis and the heart-breaking impacts it’s having on people’s lives, particularly those in vulnerable communities,” Esme Borgelt, managing director at Kellogg Australia said in a statement.
“Food relief organisations such as Food Bank, OzHarvest and the City Missions in New Zealand are reporting huge rises in demand for food relief from families who are increasingly experiencing food insecurity. It’s with these families and communities in mind that we’re strengthening our ongoing support for those who need help during this difficult time.”
Borgelt said the COVID-19 outbreak will have long lasting effects in the community so the cereal giant is finding new and creative ways to increase the food they can donate and ensure that those in need will receive them.
“As a food company, we have a critical role to play in helping combat food insecurity and feed those in need. Now more than ever, we’re doing whatever we can to make sure our food is continuing to reach vulnerable children and families,” added Borgelt.
The latest move from Kellogg Australia and New Zealand is part of its global disaster relief efforts in response to the COVID-19 outbreak. Kellogg Company and its charitable funds have provided A$7.5 million in food relief efforts to communities worldwide via Kellogg’s Better Days global purpose platform.