Many businesses and brands are hurting amidst COVID-19, however there is real opportunity in the FMCG sector as people panic buy, flock to supermarkets and stock up online. So, what are they and how should FMCG brands change their marketing approach during the chaos of COVID-19? Brand partnerships and the launch of new promotional products Partnerships and new product variations can create a huge PR opportunity for a brand to leverage promotionally as well as financially. Manly Spirits has just
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