PepsiCo launches direct-to-consumer site in the US selling pantry staples amid pandemic
Food and beverage giant PepsiCo has unveiled two direct-to-consumer websites in the US, selling pantry staples and snacks, as consumers increasingly seek online options during the COVID-19 pandemic.
PantryShop.com and Snacks.com launched on Monday, offering a selection of PepsiCo’s food and beverage brands for online purchase, after less than 30 days in developement.
The sites were developed in-house by PepsiCo’s e-commerce team, leveraging the company’s end-to-end capabilities to quickly meet consumers’ evolving needs.
“Over the last few years, PepsiCo has been working to be a faster, stronger, better company, one that is laser focused on meeting consumer needs and winning in the marketplace. Investing in e-commerce and digital capabilities and talent has been – and will continue to be – a big part of that effort,” said Gibu Thomas, senior vice president and head of e-commerce.
“In these uncertain times, as more and more consumers are using e-commerce channels to purchase food and beverage products, PantryShop.com and Snacks.com offer shoppers another alternative for easy and fast access to products they love.”
PantryShop.com, as the name suggests, offers the brand’s popular pantry brands, including Quaker, Gatorade, SunChips and Tropicana, within categories such as “Rise & Shine,” “Snacking,” and “Workout & Recover”.
The site offers specialised bundles which have been curated “based on affinity research and are designed to meet consumers’ ‘new normal’ such as working and exercising from home and homeschooling”, the FMCG giant said.
On Snacks.com, there are more than 100 Frito-Lay products on offer from brands such as Lay’s, Tostitos, Cheetos and Ruffles.
PepsiCo said new items will be added in the coming months as the site is customised to meet consumer preferences
“We’ve seen incredibly strong demand for our snacks during this time, and Snacks.com offers consumers another way to purchase the products they love, delivered right to their door,” said Michael Lindsey, chief transformation & strategy officer for Frito-Lay North America.
“Snacks.com provides our incredibly loyal Frito-Lay shoppers with beloved products like Lay’s Classic potato chips, Doritos Cool Ranch flavored tortilla chips and Flamin’ Hot Cheetos so they can quickly and conveniently fill their pantries.”
Consumers can also ship products as gifts on both platforms, with the majority of orders arriving within two business days.