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Shelf life: Kellogg launches Sultana Bran 2.0

Plenty of new products rolled into the market this week from the breakfast category to liquor. Here’s our roundup of the top product news from the FMCG sector this week.

Low cholesterol Sultana Bran hits the market

Kellogg Australia has released a Sultana Bran+ with Cholesterol Lowering Plant Sterols. The new cereal claims to provide 24 per cent of daily fibre and 2g of plant sterols per serving, which are said to help lower cholesterol by up to 9 per cent.

“Being able to get the 2g plant sterols you need to help lower cholesterol at breakfast means you have one less thing to think about for the rest of the day. A bowl of Sultana Bran + with Cholesterol Lowering Plant Sterols has nearly a quarter of your daily fibre intake and is also high in whole grains, so you can really feel good about your choice,” Kellogg’s senior nutrition manager, Dr Gina Levy said.

The new Sultana Bran+ with Cholesterol Lowering Plant Sterols is sold in Woolworths or independent supermarkets for RRP A$6.99.

Westminster cheese brand launches in Australia

Mayers Fine Foods has partnered with British cheese exporter Somerdale International to launch a new range of Westminster English cheeses. The range includes Westminster Mature Cheddar, Westminster Mild Cheddar, Westminster Smoked Cheddar and Westminster Rustic Red.

“Our new Westminster brand harnesses the very best of English cheese making tradition to deliver a range of classic, great tasting English Cheddars and territorial cheeses. The specially selected range will tantalise the taste buds and will be perfect for those cheese lovers looking for the authentic English cheddar experience. While, with its distinctive and colourful pack
designs that draw upon some iconic British images, the new range will have standout appeal on shelf and give the cheese fixture in any store a real lift,” Blair Mayer of Mayers Fine Foods said.

The brand will be available across Australian retail in 150g pre-pack format in cases of 10.

Emperor Champagne unveils exclusive Rare Collection

Liquor brand Emperor Champagne has created an exclusive Rare Collection to meet the increased demand for premium liquor. The Rare Collection includes Bollinger R.D. 2004 Magnum (1.5L) with Gift Box (A$345), Louis Roederer Cristal Rosé 2009 (A$745) and Bollinger Special Cuvée Nebuchadnezzar (1.5L) with Gift Box (A$4595). 

“It’s been interesting to receive feedback from a lot of our new customers who tell us this is the first time they have bought alcohol online… Our customers are spending more money on premium products because they aren’t spending money on premise like they normally do,” Emperor Champagne CEO and founder Kyla Kirkpatrick said.

Gippsland Dairy puts a fresh twist on peach yoghurt

Gippsland Dairy launced a limited release Peach Brandy Twist yoghurt last week ahead of Mother’s Day. The product combines peaches and brandy with creamy Gippsland Dairy yoghurt. The Peach Brandy Twist is available in Coles supermarket and select Independent stores in Australia until sold out.

Never Never Distilling Co. creates Grenache gin

Brewery Never Never Distilling Co. has made unveiled its latest innovation, the Grenache gin, from the McLaren Vale region. The new tipple ‘Ginache’ contains Never Never’s award-winning Triple Juniper Gin and Grenache.

“This gin bursts with red fruit character and makes a really yummy gin and tonic. I actually love it served just over ice with a slice of orange. The spice and bright citrus of our gin works wonderfully with the jammy raspberry brightness of the Grenache flavour.” said Never Never Head distiller, Tim Boast.

Never Never brand director, Sean Baxter said they wanted to use a varietal that speaks of the fruit integrity found in McLaren Vale.

“Grenache is an incredibly sustainable, hardy grape. We wanted to create a gin style that would be championed by locals and speaks of the wine produced in the region,” he said.

Just 2500 bottles of Ginache Dark Series have been released and are available for Never Never subscribers and from May 18 for general customers.

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