This week’s saw the launch of a new range from an iconic Australian biscuit brand and an organic cereal brand hit the shelves at Coles. Read on for Inside FMCG’s roundup of the latest industry product news.
Arnott’s launches dessert-inspired range
Arnott’s has fused its most popular biscuits with some of Australia’s favourite desserts. The new biscuit range includes Lamington flavoured Iced VoVo; Mud Cake flavoured Shortbread Cream and Salted Caramel Tart flavoured Scotch Finger. The range will hit Coles stores nationwide from next week.
“Arnott’s biscuits have been enjoyed by Australian’s for decades, especially icons such as Iced VoVo, Scotch Finger and Shortbread Cream. As a nation, innovation is at the heart of our identity, so combined with our great love for desserts and passion for biscuits, this new launch is the perfect balance of past and future. Not to mention that they’re delicious,” Claire Brycki, Arnott’s marketing manager commented.
Iced VoVo – Lamington’s biscuit features chocolate fondant and raspberry topping that is sprinkled with coconut; Shortbread Cream – Mud Cake is a two chocolate infused shortbread biscuits that is filled with chocolate crea; while the Scotch Finger – Salted Caramel Tart has the buttery taste of the Scotch Finger, with caramel chunks and a salty bite.
Arnott’s new biscuit range will be sold at Coles from next week and in Independent Grocers from late June.
Murray River Organics enters breakfast category
Murray River Organics (MRG) has entered the +$1b breakfast cereals category with a range of eight new products at 800 Coles stores. The range is estimated to bring in revenues worth A$5 – A$6m per annum.
“We have made significant investments over the last nine months to develop the Murray River Organics brand proposition ensuring it is aligned to the Company’s strategy and purpose. We believe that the brand is authentic, has integrity and delivers accessibility for organic products to Australian consumers,” MRG CEO Valentina Tripp said.
Tripp said it’s important their products have Australian Certified Organic BUD Logo with the Australian Certified Organic Standard, which are top standard requirements worldwide. The new breakfast range has 100 per cent organic muesli with no added sugar. It will be available and will be launched into Coles in five flavours and two formats.
The range includes Coffee, Fruit & Muesli; Macadamia & Cranberry Muesli; Tropical Muesli; Apple & Cinnamon Muesli and Banana, Coconut and Berry Muesli.
Ferrero unveils Cool Tic Tac X-Freeze
Ferrero has launched a Tic Tac X-Freeze range in Australia. The company describes it as an intense, long-lasting mint that is 99.8 per cent sugar-free. The mint is bigger than the usual size and is now in newly designed packaging.
“The new Tic Tac X-Freeze range brings a refreshing offer to Ferrero’s mint portfolio, delivering a great taste sensation in the mouth that is distinctly Tic Tac. [It] is available in Eucalyptus Mint and Spearmint which, coupled with cooling crystals, provides more intense flavours while the bigger pill size adds long-lasting refreshment,” Emanuele Fiordalisi, head of brand for Tic Tac said.
The Tic Tac X-Freeze launch is supported by in-store sampling, displays and point of sale material, as well as social media activity.
Capilano creates Choc Honey spread
Honey producer Capilano has unveiled a new spread with Choc Honey which is an all-natural nut-free spread made from only two ingredients. It features Australian honey with a chocolatey taste without palm oil which many hazelnut spreads have. It is free from preservatives and artificial additives without added sugar.
“The research shows that many parents struggle to find lunchbox items that are tasty, natural, nut-free and travel well. Close to one third of parents say their kids’ packed sandwich often return uneaten – that’s a lot of wasted time and energy, while the kids themselves may then be learning on an empty stomach,” Ryan d’Almeida, CEO of Hive + Wellness said. “We are expecting strong demand for Choc Honey. Not only is it great on sandwiches, it is also delicious in milkshakes and smoothies, as icing on baked goods, or even as a snack straight off the spoon.”
Capilano’s new Choc Honey will be rolled out in Woolworths over the
next two weeks.
YoPRO released new Ice Cream-style sticks
Food giant Danone’s YoPRO has unveiled Ice Cream-style Dessert Sticks. The new sweets range is available in two flavours of Mint Chocolate and Salted Caramel. The creamy frozen dessert is aimed at health-conscious consumers as it contains 10g protein, 0 added sugar, 0 artificial sweeteners, natural ingredients and below 110 calories per serving.
“Consumers no longer have to make a compromise on their health and fitness while giving into their sweet tooth cravings. We are excited to be offering a deliciously creamy ice cream-style dessert option that delivers to your daily nutritional needs with 10g protein, no added sugar, no artificial sweeteners and less than 110 calories in each stick. We’re hoping the new indulgent flavours will encourage health-conscious consumers to treat themselves more often and tempt existing ice cream lovers to switch to a healthier protein packed option,” YoPRO brand manager, Xavier Gonzalez said.
YoPRO Ice Cream-style Dessert Sticks are now sold in 4x135mL packs in the ice cream aisle at Coles supermarkets.