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Jasper Coffee charts expansion into Asia

Jasper Coffee directors Merilyn Parker and Wells Trenfield.

Specialty coffee roaster Jasper Coffee is preparing to export its products to new and emerging markets in Asia.

The Australian fair-trade brand, having evolved and diversified its in-market offerings for the past 30 years, is targeting international expansion next year. 

“Diversification has definitely been the key to the success of Jasper Coffee”, said founder Wells Trenfield. “What we’ve learnt in 30 years is how important it is to always actively seek out alternative ways to strengthen the foundations of your business. While Covid-19 has had a dramatic impact on our business, with severe loss of revenue within our retail sector, we are working to create stability against the backdrop of instability.”

The firm sells its products via wholesalers, distributors and the Australian cafe community, as well as direct to customers via four Melbourne-based stores and a new e-commerce website. Jasper operates as an ethical business with certifications in organic and carbon neutrality, and is a certified BCorp member.

“In a world where large and small businesses are scrambling to find ways to reduce their carbon footprint and deliver a more sustainable business operation, Jasper Coffee has been compliant and accredited in these arenas for years,” said Trenfield. “We are perched ready to deliver an authentic solution for the coffee industry that meets this demand.”

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