Shelf life: Magnum to launch Ruby chocolate ice cream range

This week’s new products include the Magnum Ruby range and the Coopers Brewery limited edition seasonal beer. 

Magnum introduces Ruby chocolate ice cream 

Unilever’s upmarket ice-cream brand Magnum has unveiled its new variant, Magnum Ruby. Magnum is also the first ice cream brand to introduce ice cream coated in the fourth type of chocolate. Magnum Ruby range is available in two flavours – Magnum Luxe Ruby & Raspberry and Magnum Luxe Ruby & Blood Orange. 

“The new Magnum Ruby which is a decadent union of coated Magnum Ruby chocolate and indulgent velvety ice cream offers pleasure seekers the ultimate luxury ice-cream,” the company said. 

The new Magnum Luxe Ruby range is available nationwide for RRP individual $4.70. 

Coopers Brewery is going Hazy

Adelaide brewer Coopers is to launch its limited-edition seasonal beer Hazy IPA. Tim Cooper, MD and chief brewer at Coopers, describes the new drink as a “hoppy, easy-to-drink beer providing tangerine, orange, citrus and exotic fruit flavours and aromas as a result of the liberal use of Ahtanum and Strata hops”. It has an ABV of 6.2 per cent and a bitterness level of 35-40 International Bitterness Units (IBU).

“It’s a softer, easy-drinking beer that fits comfortably within the New England IPA style as opposed to more aggressive West Coast IPAs,” Cooper said. “Hazy beers are attracting considerable attention internationally, with their distinct appearance in a glass making for interesting conversations.”

Coopers Hazy IPA is created from natural brewing ingredients and free from any additives or preservatives. The brewer uses protein-rich malts, including wheat, combined with the liberal hop additions to form the hazy appearance. Coopers Hazy IPA’s packaging features a distinctive roundel label that is easily identified in the marketplace with matching tap tops for the on-premise market. 

The Coopers Hazy IPA will be available nationwide from August 17 and sold at RRP $22 for a four pack. 

Principals refreshes Perino tomatoes brand 

Perino tomatoes has undergone a brand refresh by the Principals agency to improve brand’s awareness and help it to stand out on shelf. 

“This is the next step in the evolution of the snack-size tomato Australians love,” said Kylie McKnight, Costa marketing manager, tomato category. “Perino’s refreshed brand is clear, simple and will help to build on the growing brand recognition in-store.”

“It’s often said we eat with our eyes, and that starts when we’re out doing the shopping,” said Pip Ireland, creative director at Principals. “This work was about taking Perino’s bold new brand positioning and creating an identity that makes it stand out for customers as one of the tastiest products in the fresh food aisle.”

KitKat Chunky meets Gold 

KitKat Chunky has paired two of the brand’s favourites – KitKat Chunky and KitKat Gold – to create the new KitKat Chunky Gold Krisp. Dressed with golden layers from top to bottom, it boasts three light layers of the crisp KitKat wafer. 

“The KitKat team was looking for its next golden nugget, and by bringing together two KitKat offerings, we’ve definitely landed on one,” said Yoyce Tan, head of marketing confectionery at Nestle. “We’ve seen an undeniable love develop for KitKat Gold since its launch, so by combining it with Chunky, known for its big chocolatey and crunchy wafer hit, we know this chocolate experience will be one that excites fans.”

The new KitKat Chunky Gold Krisp is available nationwide for RRP $1.99 

Birch & Waite Golden Goddess dressings

Birch & Waite is introducing a new flavour in its salad-dressings range called Golden Goddess Dressing. The new dressing is described as a “fusion of tahini and turmeric and crafted with an aromatic combination of zesty lemon, garlic, and herbs”. The dressing is gluten free and has no artificial ingredients. The Birch & Waite Golden Goddess Dressing is available in Woolworth stores nationally for RRP $5.

Jam Shed Wines re-launches in Australia

Jam Shed is bringing its two varieties – a Shiraz and Red Blend – back to the Australian market. 

“It’s been great to see how quickly the UK fell in love with Jam Shed Shiraz since launching three years ago,” said Paul Burnett, winemaker at Jam Shed. “With the recent increase in Australian consumer demand for smooth (71 per cent) and sweet (59 per cent) for red wines, we are excited to relaunch Jam Shed to Australia ahead of the summer season.

“Full of flavour, Jam Shed wines are easy drinking and perfect for enjoying on their own, pairing with food or as an aperitif on a warm summer’s evening,” he said. 

Jam Shed Shiraz and Jam Shed Red Blend are available now in Liquorland, First Choice, Vintage Cellars and independent retailers at RRP $18.

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