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Bae Juice moves mainstream

Bae Juice founders Liam Gostencnik, left, and Tim O’Sullivan.
Bae Juice founders Liam Gostencnik, left, and Tim O’Sullivan.

Australian startup Bae Juice has entered into a retail partnership with Woolworths that will see the brand distributed across more than 900 stores within Australia.

“We have worked seven days a week for the last two years, sacrificed every dollar we have made into this business and this is what we worked so hard for, we couldn’t be happier,” said Bae co-founder Tim O’Sullivan.

“I remember so clearly telling our manufacturer, as a 23 year old we were going to get this amazing product in 1000 stores and be a big brand in Australia and it’s insanely rewarding to have partly completed that.”

Bae Juice, made in South Korea from Korean pears. The brand and packaging is Australian designed and the products are shipped in ready for sale.

Reportedly helping prevent symptoms of a hangover, the products has no competitor in Australia currently. It has reached more than 1000 retail points of sale in less than 18 months after initial launch.

“The deal with Woolworths is proof that Bae Juice is making inroads in the Australian market, it is an indication that our strategy of building a portfolio of independents has been successful, it has been anchored by a surging consumer demand for our product,” said fellow co-founder Liam Gostencnik.

“Our goal for the brand was to always make our product as accessible as possible for the consumer and Woolworths is an enormous step in the right direction to achieve this.”

Bae Juice’s third partner and founder is Sumin Do.

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