Australian beverage maker Bae Juice has launched its first caffeinated juice range, Bae Juice Energy.
The range features Korean pear juice, green tea extract (a natural caffeine source), and Vitamin C for immune support and all-day energy.
“This isn’t just another energy drink. It’s the first of its kind in Australia – and the cleanest option on the shelf,” said Bae Juice co-founder Tim O’Sullivan.
“We saw a gap for a functional, easy-drinking energy boost that fits seamlessly into daily routines. No jitters. No 20 teaspoons of sugar. Just a better way to feel good.”
According to the brand, the new range is expected to roll out to more than 5000 stores nationally by the end of this year, including at least 1000 independents.
Bae Juice, founded to fill the gap in the hangover-prevention drink market, has reached $10 million in total revenue since its debut in 2019, with more than $2.5 million this fiscal year alone. Last year, it expanded distribution in Australia through more than 400 Ampol Foodary locations.
