Aldi backs campaign to raise consumer awareness of unit pricing - Inside FMCG

Aldi backs campaign to raise consumer awareness of unit pricing

A national campaign aimed at helping grocery shoppers understand unit pricing has been welcomed by discount supermarket chain Aldi.

The nationwide education campaign, launched by the ACCC and state and territory consumer protection agencies, aims to increase awareness among shoppers about the existence of unit prices and how to use them.

Aldi was a founding signatory to the Unit Pricing Code when it was introduced in 2009 and was already displaying unit prices in its stores.   Unit pricing informs shoppers how much they are paying for a standard measurement in grams or litres so they can easily compare products on a like-for-like basis.

“As a market leader in the adoption and promotion of unit pricing, we strongly support the campaign to continue to inform Australian shoppers how to get the best value for money from every grocery trip,” said Aldi MD of national buying, Oliver Bongardt.

“Our commitment to the lowest prices will never change, so if our customers can quickly make informed decisions and understand the savings Aldi delivers to their grocery shop, we will proudly continue to support unit pricing,” he said.

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