Calabria Family Wines has unveiled a ‘bag-in-box’ liquor range, Banta Box, containing premium wines in a 2-litre cask format.
The lineup comprises Sauvignon Blanc, Chardonnay, Cabernet Merlot, Rose, Pinot Grigio and Shiraz exclusively sold in independent retailers for summer. Montepulciano and Nero D’Avola varieties will be released next year.
The winery said the Banta Box series is 100-per-cent vegan friendly and has a shelf life of 30 days after opening. The company created a fully recyclable outer carton and is lighter than bottles, reducing the carbon footprint.
The company said cask-wine consumption plays second to driving traffic in liquor stores, with sales data showing the 2-litre format drives the category.
“Consumers are more conscious than ever of the impact excess packaging is having on our planet, and it’s no different for the regular wine drinker, which is why we’re seeing such great excitement for alternative packaging formats in the industry,” said third-generation sales & marketing manager Andrew Calabria.
“For a while now, the Australian cask category has carried a poor reputation for being of low quality, but this perception is changing as more premium offerings come to market. Markets abroad have really embraced the wine in box format and we are totally confident Australia is on the same path.”
The new Banta Box range sells at RRP $13.99.