Confectionery brand Allen’s has created three new bite-sized treats lines – called Bites – including one bearing the Chokito enrobed-bar brand.
The company also rolled out Allen’s Mini White Choc Raspberries, and Allen’s Mini Chocolate Black Cats.
Allen’s Mini White Choc Raspberries are raspberry flavoured with a white chocolate coating. The Mini Chocolate Black Cats are aniseed-flavoured lollies covered in milk chocolate. Chokito Bites feature caramel fudge and rice crispies wrapped in milk chocolate.
Nestle head of marketing confectionery Joyce Tan said the lines follow on from the success of Allen’s Bites Mini Choc Banana and Mini Choc Raspberry. “Everyone loves the bite-sized twist on our classic lollies, especially when they’re coated in chocolate.”
The range is now being rolled out in Coles and Woolworths stores, along with independent retailers.
