Free Subscription

  • Access daily briefings and unlimited news articles


Only $39.95 per year
  • Quarterly magazine and digital
  • Indepth executive interviews
  • Unlimited news and insights
  • Expert opinion and analysis

Pringles gets first brand makeover in 20 years

Image of Mr Pringles

Potato chips brand Pringles has unveiled a new look after 20 years with bold hues and a clean design for its packaging.

Mr P has gone bald, developed sparkling eyes, expressive eyebrows, a sleeker moustache and a crisp bowtie.

Image of Mr Pringles
Mr P goes bald in the new packaging.

The iconic Mr P’s full name is Julius Pringle who started making Pringles in New York.

The snack company spent two years designing the new packaging but has promised it has retained the same flavour and crunch of the potato chips.

The new Pringles packaging is rolling out across Australian supermarkets and convenience stores this month.

You have 3 free articles.