Potato chips brand Pringles has unveiled a new look after 20 years with bold hues and a clean design for its packaging.
Mr P has gone bald, developed sparkling eyes, expressive eyebrows, a sleeker moustache and a crisp bowtie.
The iconic Mr P’s full name is Julius Pringle who started making Pringles in New York.
The snack company spent two years designing the new packaging but has promised it has retained the same flavour and crunch of the potato chips.
The new Pringles packaging is rolling out across Australian supermarkets and convenience stores this month.