Confectionery giant Nestlé has converted the remaining 90 per cent of the Smarties range to recyclable paper packaging.
Last year, Nestlé rolled out 10 per cent of Smarties sharing block in recyclable paper in the UK, with the target to remove about 250 million plastic packs worldwide every year.
“Shifting Smarties packaging to recyclable paper is one of our key sustainable packaging initiatives in the confectionery category. It is a further step in realising Nestlé’s ambition to make all of its packaging recyclable or reusable by 2025 and to reduce its use of virgin plastics by one third in the same period,” said Alexander von Maillot, global head of confectionery, Nestlé.
“Developing safe and convenient paper-based solutions for Smarties has required the pioneering of new materials and testing by Nestlé packaging experts at our R&D Center for confectionery in York, UK and the Swiss-based Institute of Packaging Sciences.
“We adapted our existing manufacturing lines to allow for the careful handling that is required for paper, while also ensuring recyclability across all new formats,” Louise Barrett, head of the Nestlé Confectionery Product Technology Centre in York, said.
The new Smarties paper packaging is made out of a coated paper, paper labels or carton board. Nestlé upgraded its machineries to create sustainable packaging in its factories globally, including in Hamburg, Germany.