Sneaker brand Volley has collaborated with Vegemite to launch a limited-edition collection, making an April Fool’s joke become reality.
The collection features the Australian spread’s signature colours and branding. The Volley x Vegemite Collection consists of three sneaker models: Heritage High, the Heritage Low and the Infant International. The range also comes with a Mid Sock. According to the company, the design is 100 per cent animal-free.
“The “scratch n’ sniff” April Fool’s joke was only supposed to be a laugh for our community, but our dreams came true when Vegemite wanted to make it a reality,” said Sam Despotidis, marketing manager at Volley. “We’ve kept the lid on this secret for a year and now we’re ready to spread the news.”
“When we spotted the reactions from the Volley and Vegemite communities to the original April Fool’s joke, we knew that we had to make the collaboration between two iconic Aussie brands happen,” said Jacqui Roth, marketing manager at Vegemite.
The Volley x Vegemite collection will be available at Volley’s website for a limited time.