Cadbury’s Freddo brand has partnered with Taronga Zoo, Zoos Victoria and Conservation Volunteers Australia to raise awareness and funds for endangered frogs in Australia.
Cadbury is replacing the on-pack cartoon character with an image of a real-life endangered Spotted Tree Frog and the Northern Corroboree Frog to raise awareness of their plight.
Cadbury donated $600,000 to the Save The Frogs campaign to provide funding to the Australian and New Zealand zoo and conservation experts on their mission. The three-year partnership will see the funding invested in research and breeding programs by Zoos Victoria and Conservation Volunteers Australia.
It will also construct a new breeding bunker at Healesville Sanctuary at Zoos Victoria.
This year, Taronga is joining the campaign by opening a new frog exhibit in Sydney to promote awareness of the endangered frogs and rebuild the animal’s populations and habitats.
“While children are curious, adventurous, and inherently passionate about the world around them, we tend to lose this adventurous spirit as we get older,” Cadbury marketing manager, Katrina Watson said. “This is our opportunity to foster Australians’ passion for the environment and encourage families to continue caring for nature so that these frogs can thrive for generations of adventurous explorers to come.”
Cadbury Freddo with the Spotted Tree Frog and Northern Corroboree Frog packaging are sold at supermarkets and independent retailers.