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How social activism helped Ben & Jerry’s enjoy its best year yet

“Shut up and just sell me ice cream!”  When Ben & Jerry’s makes passionate social media posts about dismantling white supremacy, impeaching the president or demanding action on climate change, they are not always well received.  “Yeah, we get a lot of that,” Ben & Jerry’s, global head of activism strategy, Christopher Miller told Inside Retail nonchalantly.  “But if, in the work that you’re doing and the things that you’re saying, people aren̵
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