Australian underwear subscription brand, Knobby, has donated $45,000 worth of women’s underwear to Share the Dignity, a charity organisation helping women and girls across Australia who experience period poverty.
The undies donated are high-waisted and provide full coverage and comfort, a new style from Knobby that is yet to be released to customers.
Share the Dignity founder Rochelle Courtenay said period poverty is a real issue for many ladies across Australia, and more support is needed.
“Women sacrifice purchasing essential period products because they can’t afford them and are forced to make the choice of putting a meal on the table for their children or purchasing items they need to manage their period,” said Courtenay.
“We are very grateful to have Knobby support us with this generous donation and look forward to getting these undies into the hands of women, some of whom don’t even have underwear to place a pad on,” she added.
While the idea of not being able to afford essential everyday items such as underwear seems uncommon, Knobby is hoping that this donation can make a difference to the lives of the women the organisation help every day.
Knobby Founder and CEO, Rob Rand, said the company was more than excited to support Share the Dignity with its donation and provide tangible support to help make a positive impact.
“Supporting great charities like Share the Dignity with donations such as this allows us to help make an impact on important issues,” said Rand.