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Heinz rolls out limited-edition AFL ketchup range

Image of a ketchup bottle

Ketchup brand Heinz is celebrating AFL by creating limited-edition Heinz Tomato Ketchup bottles featuring all 18 teams, to be sold through Coles stores nationally.

The special bottles have the 90’s club mascots from Tiger “Stripes” Dyer from the Richmond Tigers, “Slammin” Sam Tomcat from the Geelong Cats and Rick “The Rock” Eagle from the West Coast Eagles.

The company also created exclusive merchandise bundles which are available from the Heinz To Home e-store. This includes the Drop Punt Bundle, which has Heinz AFL team ketchup bottle and a scarf. It also created the Specky Bundle that has a Heinz AFL team ketchup bottle, a beanie and socks. The bundles are sold between $25 and $28.

“We’re giving consumers the opportunity to collect their team’s limited-edition Heinz Tomato Ketchup from Coles,” said Shane Kent, chief marketing executive officer, Heinz Australia. “We’re excited to give Australians a fun way to show support for their favourite team. Pies and sausage rolls are some of the nation’s favourite footy foods and nothing pairs better than Heinz Tomato Ketchup.”

The bottles are sold for RRP $3.20 at Coles and on the Heinz to Home e-store.

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