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Heinz launches its largest-ever condiment format, Kegchup

Kegchup
The new container is designed for social occasions where snacks and drinks are enjoyed together. (Source: Supplied)

Condiment maker Heinz has unveiled its largest ketchup format to date, the Heinz Kegchup.

Inspired by beer kegs, the new container is designed for social occasions where snacks and drinks are enjoyed together, particularly major events like the Super Bowl.

Standing 19.5 inches tall, the Heinz Kegchup holds 114 ounces of ketchup and features a convenient spigot that allows users to dispense and portion the condiment with ease.

“On game day, fans unleash their unbridled passion for their teams, and their love for Heinz ketchup is no exception, making it a must-have for every watch party spread,” said Jamie Mack, associate director of brand communications for Heinz US.

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