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Sydney startup wins seed funding to expand ‘bagged’ cocktail range

Sydney startup wins seed funding to expand 'bagged' cocktail range

Ready-to-drink cocktail startup Sophisticated Cocktail Co has successfully completed another seed funding round.

According to the company, the funds will be used to drive a greater retail presence nationwide and in three international markets by the end of this year.

The startup has also recorded strong growth in its first six months via its online e-commerce platform as well as a number of independent liquor stores across NSW, the company reports.

Launched late last year, the cocktails are packaged in sustainable stand-up pouches with a range of premium Cosmopolitans, Margaritas, Espresso Martinis, and Pina Coladas.

Online alcohol sales spiked last year, and with an increase in people who prefer to drink their cocktails at home, founder and CEO of Sophisticated Cocktail Co, Vicky Lyon, said she identified a gap in the market for large-scale premium batched cocktails that could be served anytime and anywhere.

“Everyone loves a cocktail, but not everyone has the know-how or means to make one,” said Lyon.

“We have noticed that our customers tend to serve our cocktails at events such as dinner parties, picnics, boats, camping, or on weekend trips away. At $7.50 per serve, you no longer have to go to the bar to take advantage of happy hour.”

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