Green Monday, the founder of the OmniFoods plant-based meat alternative products, has expanded into seafood unveiling six plant-based alternative fish products Tuesday, with more to follow.
“Now, we can enjoy fish and chips without harming the ocean,” said Green Monday co-founder and CEO David Yeung.
The initial products include precooked battered deep-fried fillets, classic fillets, and burger-shaped fillets and OmniTuna. Faux salmon and crab meat products will join the range soon, while the tuna product marks the first Omni product that can be stored in ambient conditions with no need for chilling or freezing.
OmniFoods products are distributed in Australia by partners but details of when the seafood replacements will go on sale have yet to be revealed.
Yeung said the new products can be used in almost any type of cuisine including Thai, Japanese and Korean dishes. They have zero cholesterol, 9gm of protein and have Omega-3, a naturally occurring ingredient of fish, added.
Researched by Green Monday staff since 2018, the products will be produced in Thailand and soon China as well.
Since launching in 2012, Green Monday has grown to include advocacy and investment arms as well as producing pork substitutes and investing in Beyond Meat. Today, OmniFoods products are sold in 40,000 points of sale in more than 20 global markets.
Yeung told the launch event that it is essential the world’s population reduces its consumption of seafood due to depleting resources resulting from overfishing. Global seafood consumption has exploded nine-fold in just 70 years.
“Ninety per cent of the big fish have been wiped out. We are not even talking about dropping supply, we are talking about extinction.”
With 73 per cent of the world’s fish consumption in Asia, OmniFoods is looking to target Asian markets with the new products and engaging chefs around the region to adapt traditional recipes with OmniFoods’ seafood substitutes.