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Possum-based hypoallergenic dog roll hits NZ supermarket shelves

Possums are protected in Australia – but across the Tasman, where they are a national pest, they are being put to use as a healthy food for dogs.

Pet food company Fond Food’s hypoallergenic dog roll, Field and Forest – Hypoallergenic, has made its debut in New Zealand supermarkets this month.

The hypoallergenic dog roll is made from a blend of possum meat, lamb, and chicken – offering a beef-free option for canines suffering from food allergies to beef and dairy.

Fond Foods GM Clint Bolderston says a study from the Faculty of Veterinary Medicine at Ghent University in Belgium, found that around 36-per-cent of allergic reactions in dogs are caused by beef, and 28-per-cent by dairy.

“Most dogs do just fine on a broad range of foods, but like their human friends, some suffer from allergies. We’re expecting this new beef-free option to be the meal of choice for the most sensitive and discerning of new-age pooches,” said Bolderston.

Field and Forest – Hypoallergenic is already being sold in pet stores and by veterinarians; however, it is one of the first hypoallergenic dog roll options to make it onto New Zealand’s supermarket shelves.

“The pet food market in New Zealand has matured, and we’re seeing growing demand for higher quality, more premium feeds in the grocery aisle. There are very few hypoallergenic options on supermarket shelves, so Field and Forest – Hypoallergenic fills a real gap.” Bolderston added.

In addition to Field and Forest – Hypoallergenic, Fond Foods manufactures dried dog treats and the Possyum and Superior Chunky dog food ranges.

Fond Foods’ hypoallergenic possum-based pet food labelling.

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