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Margaret River Dairy Wax Cheddar range relaunched with retro styling

Margaret River Dairy Waxed Cheddar range relaunched with retro styling

Dairy company Margaret River has relaunched its artisan Wax Cheddar range to celebrate its 30th anniversary this year with a new packaging design.

The Wax Cheddar range includes varieties Vintage Cheddar, Port, Smoked, and Original.

Western Australia-based artist Andrea Edmonds illustrated the new design with a Margaret River landmark on each cheese product, giving it a “premium aesthetic with a rustic feel”.

According to the company, the artisan cheese range embodies Margaret River’s philosophy that the best taste and quality come from pure and simple ingredients.

Traditional cheese-making techniques dating back to the 1800s are used to preserve the cheddar in natural beeswax, forming a soft, pliable, and “easy to peel” barrier compared to plastic-coated cheeses that can be difficult to remove.

The company says it wants to entice customers using the new packaging, with the brand’s mission to “enjoy a little bit of Margaret River in your every day.”

The Margaret River Dairy Waxed Cheddar range is available at Woolworths supermarkets and independent stores nationwide at RRP $6.15

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