Dairy company Margaret River has relaunched its artisan Wax Cheddar range to celebrate its 30th anniversary this year with a new packaging design.
The Wax Cheddar range includes varieties Vintage Cheddar, Port, Smoked, and Original.
Western Australia-based artist Andrea Edmonds illustrated the new design with a Margaret River landmark on each cheese product, giving it a “premium aesthetic with a rustic feel”.
According to the company, the artisan cheese range embodies Margaret River’s philosophy that the best taste and quality come from pure and simple ingredients.
Traditional cheese-making techniques dating back to the 1800s are used to preserve the cheddar in natural beeswax, forming a soft, pliable, and “easy to peel” barrier compared to plastic-coated cheeses that can be difficult to remove.
The company says it wants to entice customers using the new packaging, with the brand’s mission to “enjoy a little bit of Margaret River in your every day.”
The Margaret River Dairy Waxed Cheddar range is available at Woolworths supermarkets and independent stores nationwide at RRP $6.15
