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Inside Kellogg’s $45 million investment in innovation

Kellogg’s Australia is tapping into rising demand for gluten free (GF) products with the recent launch of GF versions of Coco Pops and Sultana Bran cereals as part of its GF portfolio. It’s the latest in a string of innovations by the brand which has invested over $45 million on food innovation in the past 15 years.  Kellogg’s managing director Esme Borgelt shares the thinking behind the latest food innovations, how the brand is connecting with consumers via gaming and virtual reality
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