Multinational food company Kellogg’s has celebrated its 100th year in Australia.
The company established its presence in the country in 1924 with the launch of its Corn Flakes, and has since become one of the leading players in the breakfast cereals market.
Kellogg’s Botany factory – established in 1928 – produces 42 million kilograms of cereal annually, with most of its raw ingredients sourced from local farmers.
“When you wake up this morning and enjoy your bowl of Kellogg’s cereal, know that there have been one hundred years of Aussies doing the same,” said Anthony Holme, MD at Kellanova ANZ.
“I feel honoured to lead the celebrations and have thoroughly enjoyed looking back on our rich history of being at every table for millions of Aussies.”
The company has committed to supporting local communities and has donated more than 60 million servings of cereals and snacks in the last 10 years as part of its Better Days initiative.
In 2020, Kellogg’s partnered with Cool Soil Initiative to help reduce farm greenhouse gas emissions and future-proof crops against climate change.
The company has also introduced several brands to the Australian market, such as Nutri-Grain, Just Right, and Sustain.
Having sourced Aussie-grown ingredients over the past 100 years, we’re focused on ensuring our farmers stay resilient, so we can continue sourcing from them for the next hundred,” added Holme.
