Sanitarium Health Food Company has strengthened its commitment to sustainability by transforming making Weet-Bix boxes more easily recycled.
The packaging will now feature the Australasian Recycling Label (ARL), which helps provide information to consumers that 100 per cent of the packaging can be recycled easily.
With the aim of reaching 100 per cent reusable, recyclable or compostable packaging in the next four years, Sanitarium said that adding ARL on Weet-Bix boxes is an important step of the company in sustainability effort.
“If every Weet-Bix consumer recycled the inner, plastic liner through a REDCycle bin, 200 tonnes of plastic would be diverted from landfill every year,” said Todd Saunders, Sanitarium executive general manager.
“We want every Aussie kid, young and old, to know that Weet-Bix packaging is 100 per cent recyclable and understand how to do it.”
According to Brooke Donnelly, CEO of Australian Packaging Covenant Organisation (APCO), this initiative can motivate Aussies to recycle more and correctly, and encourage Australian manufacturers to participate in the sustainable journey.
“Having Weet-Bix as part of the ARL community will also inspire other manufacturers to join the growing number of members helping Australians to recycle more and correctly,” said Donnelly.
“The outcomes from this, and other industry-led initiatives aimed at reducing plastic and other materials from landfill, will help us to achieve the 2025 National Packaging Targets.”
The ARL can be found on Weet-Bix boxes as of this month, and Sanitarium’s Peanut Butter and Marmite products will join in the following months.