Two major FMCG brands this week revealed commitments to using recycled plastic in their product packaging. Goodman Fielder’s Praise dressings brand will now use 100-per-cent Australian recycled plastic across its Praise Mayo and Aioli range, and Evian will use it for 750ml and 1.5l water bottles.
Mick Anderson, head of sustainability at Goodman Fielder, says switching to recycled plastic will save 380 tonnes of virgin plastic annually, equivalent to 12.4 million bottles.
Anderson says Australians use an average of 100kg of plastic every year, which is about twice the global average. “It’s about time we all did our bit. It’s been a long journey to get us to this exciting point of 100-per-cent Australian sourced post-consumer recycled plastic,” he said.
“Sustainable packaging is about more than simply recycling a product, it’s about building a circular economy by buying back products made from recycled materials.”
Praise Mayo and Aioli are produced at sites using 100-per-cent renewable electricity and the lids or caps of the new bottles are also recyclable.
Goodman Fielder has also partnered with Take 3 for the Sea, a community organisation working to reduce reliance on virgin plastic to reduce plastic’s overall environmental impact.
“Plastic production from new, finite resources must decrease if we are to protect our oceans and wildlife,” said Sarah Beard, CEO of Take 3 for the Sea. “If plastic is to be used, it must fit within the circular economy that is modelled on nature where there is no such thing as waste and is renewable and regenerative by design. Praise is leading the way in this area and we’re proud to be partnering with them in this major announcement that we hope is the start of a new movement towards 100-per-cent recycled plastic.”
Evian marks ‘milestone’ in circular mission
Meanwhile, bottled water brand Evian has introduced a range of ‘bottles made from bottles’ sold through Coles, Woolworths and Amazon, a move it describes as “a milestone” as it works towards becoming a circular company by 2025.
Evian says it has been progressively using rPET to replace virgin plastic in its water bottles and is now using five times more recycled PET in bottles compared to 2015.
“Increasing demand for rPET promotes better recycling systems to keep plastic out of our oceans and in the economy,” says Shweta Harit, global brand VP at Evian.
She calls on consumers to return empty plastic bottles for recycling so they can be cleaned and processed into resin which is then converted into new bottles.
“We encourage everyone to accelerate the usage of these collection points and ensure that all bottles can become new bottles, keeping the use of single use plastic to an absolute minimum.”
Evian was certain carbon neutral by the Carbon Trust in April last year and this year achieved B Corp certification.