Wonder, the bread brand under Goodman Fielder, has created a five-health-star range catering to Australians looking for healthier options without sacrificing taste.
The Wonder 5 Star Soft White and Soft Multigrain loaves have the same Wonder taste but have extra health benefits of three times more fibre and prebiotics.
“The Wonder 5 Star launch and range has helped us disrupt the category in a meaningful way, ensuring we grow and evolve to meet changing consumer needs,” said Christine Fung, Goodman Fielder CMO. “We are proud to be able to bring this innovation to Australian homes.”
To promote the range, Wonder introduced its Wonder 5-Star Mascot Wally, a brand character who made his debut with a stroll around Luna Park, aiming to attract attention from both children and adults.
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