Bega has launched a limited-edition multipack of its frozen confectionery Zooper Dooper, a year after the historic brand made its return to the market.
Zooper Dooper Lemonade has gone on sale at Woolworths stores and independent retailers Australia-wide, marking the first-ever single flavour multipack, with 24 tubes. Usually, multipacks come with a ‘rainbow of flavours’.
Bega dairy and drinks marketing director, Sharon Winton, says lemonade is the favourite flavour of consumers and customer feedback suggested demand for a single flavour multipack.
“We love surprising our consumers with collaborations and limited-edition releases, but when choosing our first single flavour offering, we needed something universally appealing and we know love for the lemonade Zooper Dooper runs deep,” she said.
